Springroot Social
Rooted in strategy. Designed to grow.
Springroot Social is a boutique social media consulting firm focused on sustainable growth. We partner with small businesses to develop intentional strategies, compelling content, and repeatable systems that drive visibility, trust, and long-term results.
Social Content Development
We help you define what your content should communicate, where it should live, and how it supports your broader marketing goals.
Through messaging clarity, audience identification, channel focus, and content frameworks, we provide the direction your team needs to create consistent, effective social content.
Marketing Strategy
We help you get clear on your audience, message, and priorities so your marketing efforts are focused, intentional, and aligned with your business goals.
Growth Optimization
We help you focus on what’s working, stop what’s not, and build simple systems to turn marketing into a sustainable driver of long-term growth.
Services
Clarity Audit
Get unstuck and get focused.
A fast, high-impact audit designed to bring clarity to your messaging, audience, and marketing priorities. We review what you’re currently doing, identify gaps and misalignment, and leave you with clear recommendations on what to stop, start, and focus on over the next 90 days.
Includes
Review of website, messaging, and key channels
60–75 minute working session
30-Day Strategy Sprint
Senior-level direction without hiring an agency.
A structured strategy engagement for teams that need clear marketing direction but don’t need execution support. Over 30 days, we align your messaging, clarify where to focus, and build a simple plan your team can execute with confidence.
Includes
Messaging and audience alignment
Channel prioritization
Measurement framework
30-day action plan
Ongoing Advisory
Ongoing clarity and strategic guidance.
For founders and small teams who want consistent, senior-level marketing guidance without day-to-day execution. We act as a strategic partner, helping you evaluate ideas, refine plans, and stay focused on what matters most — including identifying the right KPIs and simple analytics frameworks to measure progress and guide decisions over time.
Includes
Two advisory calls per month
Async feedback on ideas, drafts, and plans
Identification of key KPIs tied to your goals
Simple analytics framework for ongoing evaluation
Monthly “what matters next” priority recap
Meet the Founder
AleQ Bateman
AleQ is a senior marketing leader, storyteller, and systems‑driven strategist with experience across global brands, nonprofits, and innovative startups. His background includes building social media and community strategies at Starbucks, leading mission‑driven communications in the nonprofit space, and advising organizations through growth and change.
Known for his ability to translate complexity into clear, human stories, AleQ combines narrative insight with a strong foundation in operations, analytics, and business strategy. Through Springroot, he helps small businesses and nonprofits clarify their message, optimize their systems, and make confident, data‑informed marketing decisions — without the noise of agency‑style execution.
